FBIM Transactions
Editor
Zoran Čekerevac








If you want to review or comment some of the listed articles, please, first copy the article title and click here.



In the next issues


In the next issues of FBIM Transactions, among others, we will publish:
(To read the abstract of the paper, please, click the title of the article)

  1. Bo Wang and Danjuan Hu
    RESEARCH ON THE DEVELOPMENT PATH OF NINGBO TRANSPORTATION EQUIPMENT MANUFACTURING INDUSTRY IN 16 CEEC

    To read the article before publishing click here

  2. Boris Bursac
    RELIGIOUS FUNDAMENTALISM

    To read the article before publishing click here

  3. Milan Stojanovic, Zeljko Milovanovic and Marko Todorovic
    DIGITAL TRANSFORMATION OF HOTELS IN THE TERRITORY OF THE MUNICIPALITIES OF BOR AND ZAJEČAR

    To read the article before publishing click here

  4. Danjuan Hu and Bo Wang
    THE RESEARCH ON THE CONSTRUCTION OF NINGBO CHINA-CEE TECHNOLOGY TRANSFER PLATFORM

    To read the article before publishing click ovde

  5. Vladimir Stojanovic
    ACTUALITY OF INTEGRATED MARKETING COMMUNICATION

    To read the article before publishing click here

  6. Danilo Lazovic and Milija Bogavac
    IMPROVING INFORMATION SYSTEMS BY USE OF Wi-Fi STANDARD

    To read the article before publishing click here




RESEARCH ON THE DEVELOPMENT PATH OF NINGBO TRANSPORTATION EQUIPMENT MANUFACTURING INDUSTRY IN 16 CEEC

Bo Wang
Danjuan Hu

Accepted for publishing: 10.07.2017

Abstract
Ningbo's transportation equipment manufacturing enterprises have reached the world's leading level in technology, but the CEEC, whose economic level surpasses our country, are lagging behind in terms of transportation infrastructure construction. With the promotion of the "One Belt and One Road" strategy, the well-developed transportation equipment manufacturing industry in Ningbo hopes to enter the vast market of CEE, and CEEC also urgently need to improve the status quo of domestic transportation infrastructure construction. In this context, based on the science and technology cooperation alliance between our university and universities in CEE, the external output of Ningbo's advanced transporta-tion equipment manufacturing industry can be achieved by carrying out long-term cooperation forum activities, jointly applying for international science and technology cooperation projects and human resources exchange training cooperation and decision-making consultation service cooperation, etc. to improve China's position in the global industrial chain and value chain and promote the deep inte-gration of economic cooperation among countries along the One Belt and One Road.

Keywords:
transportation equipment manufacturing industry; CEE; S&T cooperation alliance; output

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RELIGIOUS FUNDAMENTALISM

Boris Bursac

Accepted for publishing: 18.07.2018

Abstract
One of the most frequently used today's term is certainly the fundamentalism, from which the term religious fundamentalism comes out to eventually reach the most frequent, and that is Islamic fundamentalism. Fundamentalism as a term derives from the Latin word „fundamentum“ and in translation means the basis. This term can be defined as a position where certain principles are considered essential or fundamental truths and they have an unchangeable or inviolable authority. If we talk about fundamentalist movements, author Karen Armstrong defines them as "defeated forms of spirituality that have emerged in response to the perceived crises." These crises occur within religions, and this includes Christianity, Judaism, Islam where this term is used for the most conservative wings within these religions. The aim of this research is to introduce the reader with this extremely topical and complex phenomenon and pointing at its versatility, or presence in all segments of man's being, starting from religion, politics, and philosophy.

Keywords:
fundamentalism, religion, religious identity, extremism, conservatism

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DIGITAL TRANSFORMATION OF HOTELS IN THE TERRITORY OF THE MUNICIPALITIES OF BOR AND ZAJECAR

Milan Stojanovic
Zeljko Milovanovic
Marko Todorovic


Accepted for publishing: 11.01.2018

Abstract
Digitalization has become the integral part of human life and work. Digitalization has permeated into all the pores of society. The contemporary technologies that have been created in the 21st century have led to a situation in which it has become almost impossible for hotels to operate without using the GDS systems, the Internet and other social media. Through social networks, which represent the greatest form of the digital media today, hotels and consumers have been announcing their content, exchanging their experiences and writing their comments, on the basis of which consumers make a decision on buying a product. The hotel product is intangible, so the user can only assure him- or herself of the quality of the services through a conversation with and oral propaganda by the consumers who have already used them. The subject matter of the research conducted in this paper is the digital transformation of hotels, which should be in function of the efficient tourism development of the municipalities of Bor and Zajecar. The research goal is to indicate the significance of the efficient implementation of digitalization so as to increase the competitiveness of the hotels in the territory of these two municipalities. The recognition of business opportunities and the development of the digital response to the needs of the guest are becoming the key segment of the contemporary business doing of the hotels thinking of their own sustainable perspectives. The hotels that have not recognized the significance of connecting the real and the digital services with each other can only be thinking of the opportunities they have missed.

Keywords:
digitalization, social networks, service satisfaction

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THE RESEARCH ON THE CONSTRUCTION OF NINGBO CHINA-CEE TECHNOLOGY TRANSFER PLATFORM

Danjuan Hu
Bo Wang


Accepted for publishing: 17.07.2018.

Abstract
Through the research on the construction of China-CEE technology transfer platform, this paper puts forward the corresponding measures and suggestions for the current status and existing problems of the platform at the present stage. At the same time, by the analysis of the demand of social and economic development of Ningbo for the technology transfer platform, fill the blank area of Ningbo in the research on the construction of China-CEE technology transfer platform, thus to offer scientific basis to the relevant decisions of government department, guide and form the public service system which adapts to the demand of technology transfer and the demand of social and economic development with an overall layout, resource sharing, perfect function and efficient operation, promote the formation of efficient China-CEE technology transfer platform, strengthen the international science and technology cooperation and exchange with the countries of CEE and CIS, enable the deep promotion of the strategic fulcrum city construction of "One Belt and One Road" of Ningbo, and accelerate the integration and service for the national strategy of "One Belt and One Road ".

Keywords:
China-CEE; technology transfer; platform; construction.

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ACTUALITY OF INTEGRATED MARKETING COMMUNICATION

Vladimir Stojanovic

Accepted for publishing: 20.07.2018

Abstract
Integrated marketing communications are the concept of marketing communications planning that recognizes the added value of a detailed plan that evaluates the strategic roles of a range of communication disciplines and combines these disciplines to ensure clarity, consistency and maximum communication effect. Its goal is to influence direct action on the behavior of selected target groups while considering all types of communication contacts that future customers can accomplish with the product/service. This unambiguously indicates that in this process, integrated marketing communications use all types of communication that could be relevant and acceptable to customers. The growing need for the integration of communication activities of marketing and public relations, which is one of the main characteristics of the modern business, can be met by the adoption of the concept of integrated marketing communication. Observing integrated marketing communication as a continuous process, provides the ability to monitor and measure effects, to the extent that it is feasible. Obstacles that are most commonly encountered in the strategy of integrative communication marketing planning and which are preoccupied with integration are largely internal, which means that they are within the competence of the organization's management, their planned overcoming. Using all kinds of means of communication means that each medium by which one message can be transmitted, which is able to reach the target audience and present the product or service in the best possible way. The objective of integrated marketing communication is to send the message successfully to the target groups using the most appropriate method or channel.

Keywords:
management, marketing, stakeholders, communication channels, competitiveness, profitability

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IMPROVING INFORMATION SYSTEMS BY USE OF Wi-Fi STANDARD

Danilo Lazovic
Milija Bogavac


Accepted for publishing: 04.03.2018

Abstract
This paper presents the importance of using Wi-Fi technology and other IT equipment in business organizations. The use of new technologies and equipment has led to the improvement of information systems. The Wi-Fi standard has been presented through its historical development and the advantages of this standard in comparison to conventional wired computer networks. We also tried to list all the improvements that have been made with the use of information technology, in addition, the paper presents the advantages of using Wi-Fi standards in certain aspects of electronic business operations in business organizations. It is necessary to emphasize that business organizations need to adapt to the new information era where some information systems experience transformation and change their context and role. Knowledge is the main resource of competitive advantage and efficient knowledge management with the help of Wi-Fi technologies will lead to the new meaning of the information system. In fact, the business organization will be managed by the users themselves who will be involved in each business segment through modern technologies.

Keywords:
Wi-Fi standard, information systems, business organization, service improvement

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MESTE NGO and FBIM Transactions support teamwork and encourage international scientific cooperation.

That is why we are especially willing to publish works of groups of authors from two or more different countries.


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